I’m a marketing strategist with a bias for clarity, momentum, and meaningful connection. Over the last 15 years, I’ve helped brands grow with intention—grounding campaigns, customer journeys, and content in real insight and long-view strategy.
I recently completed my Executive MBA, sharpening the business acumen behind the creative instincts I’ve always relied on. My sweet spot is where systems and storytelling meet—where good ideas become sustainable engines for growth.
This site is part portfolio, part foundation for what’s next. I’m exploring new ways to build, contribute, and lead with the same values that have shaped my career: curiosity, precision, and a deep respect for the people on the other side of the screen.
Read my Substack | See My Linkedin | Get in Touch
Healthcare CEU Webinar System:
From Time Sink to Scalable Growth Channel
How do you turn a high-touch, compliance-heavy program into a scalable, repeatable growth lever—without compromising educational value?
When Spruce wanted to level up their direct-to-consumer marketing, I led a lean, creative-first campaign that proved you don’t need a massive media spend to make an impact. With one strong idea and strategic execution, we turned spring cleaning into a scroll-stopping moment — and laid the groundwork for future seasonal growth.
Healthcare Security Content Strategy And Creation:
Do You Even HIPAA Meme?
In this project, I transformed a tedious pain point—HIPAA security reminders—into a viral lead-gen and customer enablement strategy. By developing a library of humorous, brand-aligned memes, we met client needs, expanded our reach, and created a content asset that still delivers value today.
